About Dorcia Automations

We don't sell automation. We run it, then hand you the keys.

Dorcia Automations is a West Texas firm that builds and manages the behind-the-scenes systems small businesses rely on — the invoicing, the follow-ups, the reports that eat your evenings.

Our story

Founders who got tired of doing it by hand.

Dorcia Automations grew out of a simple frustration: too many hours spent on work a computer should be doing.

We spend our days building and running operational systems — order flows, reconciliation, customer follow-up, reporting. Along the way we kept solving the same manual headaches over and over, and we realized every small business around us had the exact same problems and no one to fix them.

So we started building those fixes for other businesses. Every automation we sell is one we've already pressure-tested on real work, real data, and the messy edge cases nobody warns you about. We know where these systems break, because we've broken them ourselves and learned how to build them so they hold.

We're not a faceless agency in another time zone. We're local, we answer the phone, and when something needs fixing you talk to the person who built it.

What we believe

Five principles we won't bend on.

01
Back-office first

We start with the invisible work — the stuff no customer ever sees. If it breaks, it doesn't embarrass you. Lowest risk, clearest return.

02
You always sign off

Nothing goes live, and nothing goes public, without your explicit approval. AI drafts and assists — people decide.

03
Fixed price, never hourly

You know the cost before we start. We don't get rewarded for working slowly, and you never get a surprise invoice.

04
We test on your real data

Not our clean sample files. Your actual messy inputs, before go-live — so day one works, and so does month six.

05
We stay after the build

Every automation includes ongoing monitoring and maintenance. We catch problems before you do, and we prove the value every month.

The people

Who you'll actually be working with.

HD
Heston Doran
CEO / Co-Founder

Leads product and delivery. Heston is the one mapping your workflows, building the automation, and stress-testing it before it ever touches your business.

HG
Haley Garcia
CEO / Co-Founder

Runs the client relationship and the commercial side. Haley makes sure the scope is right, the price is fair, and you always know exactly what your retainer is buying.

See what we'd automate first.

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