Automation Software & App Development · Midland · Odessa · Permian Basin

We build automation.
Sometimes it's a trigger.
Sometimes it's an app.

Most shops can wire up a workflow or write an application — not both. We do the thinking either way: what your business actually does, then the software that runs it. Workflow automation, custom in-house systems, mobile field apps, and development hours — built for oilfield services, equipment rental, trucking and service companies across West Texas.

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Hrs saved per client / mo
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Days to first automation live
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Scopes priced before we start
Back-Office Ops · Live Workflow
New order received
Shopify → trigger
Done
Invoice generated & sent
QuickBooks → customer email
Done
CRM record updated
HubSpot → deal stage
Live
Weekly report compiled
Google Sheets → Slack
Queued
Built for →
Oilfield Services Equipment Rental & Dealers Trucking & Logistics Service Contractors Automotive & Mechanic Shops Manufacturing & Fabrication Real Estate Teams Professional Services
What we build

Four ways in. One way of thinking.

Everything we build is automation software — the only question is what form it takes. Sometimes that's a trigger between two tools you already pay for. Sometimes it's an application that doesn't exist yet. Pick the lane that sounds like your problem.

01
Automation & Triggers

The tools already exist — they just don't talk to each other. We wire them together so orders, invoices, leads, records, and reports move on their own. No copy-paste, no re-keying, no "did anyone update the sheet?"

Start here · From $500
Order → invoice → CRM → report
Lead capture, routing & follow-up
Scheduled reporting & alerts
02
In-House Software

When the spreadsheet stops holding. Dispatch boards, digital job tickets, work orders, equipment and yard tracking, owner dashboards — built around your process and your terminology, not an off-the-shelf subscription you have to bend your business around.

Discovery first
Real user roles — field sees one view, office another
Full migration off your current spreadsheets
You own the code and every account
03
Mobile & Field Apps

Automation in your crew's pocket. Log jobs, capture photos, collect signatures, check inventory, and pull assignments from the truck — and it keeps working out on a lease with no bars, then syncs the second signal comes back.

Discovery first
Offline-capable, syncs automatically
Photo, signature & document capture
Published under your App Store account
04
Development Hours

You already know what needs building. Skip the proposal cycle and buy capacity instead — a block of development hours you draw against for enhancements, integrations, fixes, and the running list nobody's gotten to.

Blocks from $2,600
Logged in 15-min increments, visible to you
Lower effective rate on larger blocks
No proposal, no scoping cycle
Not sure which one you need?

Simple rule: if the software you need already exists and just doesn't connect, that's Lane 01. If it doesn't exist at all, that's Lane 02 or 03. If you already know exactly what you want built, that's Lane 04.

Most clients start in Lane 01 and grow into the others. That's the right order — and we'll tell you when you're not there yet.

Built for small business

Common automations we build for West Texas businesses

You don't need a complex system to save real time. These are the everyday automations we build most — starting at $500, with a Care Plan from $49/mo so it never quietly breaks on you.

📅
Scheduling & Appointments
Lane 01
Auto-confirm appointments via text or email when a booking is made
Send 24-hr and 1-hr reminders to reduce no-shows
Sync new bookings to your calendar automatically
Follow-up message after appointment asking for a review
Waitlist notification when a cancellation opens up
📧
Email & Follow-Up
Lane 01
Auto-reply to new inquiries within seconds of them landing
Follow-up sequence for leads who never responded
Weekly email digest of new reviews or customer feedback
Birthday or anniversary emails to repeat customers
Automated invoice reminder emails at 7, 14, and 30 days overdue
💬
Text & Notifications
Lane 01
Text notification to owner when a new lead fills out a form
Auto-text customers when their order is ready for pickup
Daily summary text of the day's appointments or orders
Alert when a bad review is posted so you can respond fast
Staff schedule reminder sent every Sunday night
🗂️
Admin & Paperwork
Lane 01
Auto-generate and email an invoice when a job is marked complete
New customer info from a form → saved to your spreadsheet or CRM
Weekly revenue report compiled and emailed to you every Monday
Expense receipts forwarded to email → auto-logged to a spreadsheet
New hire paperwork sent automatically when you add someone to your roster
🛒
E-Commerce & Orders
Lane 01
New order → auto-update inventory → notify fulfillment team
Abandoned cart follow-up text or email sequence
Auto-request a review 7 days after delivery
Low-stock alert sent to your phone when inventory dips below a threshold
Weekly sales summary: top products, total revenue, refund count
📣
Social & Marketing
Lane 01
New blog post or update → auto-posted to your social profiles
New 5-star review → auto-shared as a social post
First-draft social captions generated from your weekly notes
Monthly newsletter compiled from your updates and sent automatically
New follower or comment → auto-tagged for manual response
🤝
Lead & Client Management
Lane 01
New web form lead → added to CRM + email + text follow-up triggered
Auto-book a discovery call when a lead replies with interest
Proposal sent → auto-reminder if no response in 3 days
Contract signed → kickoff email + task list sent to your team
Client quarterly check-in scheduled automatically every 90 days
☁️
Cloud & Advanced Builds
Lane 02
Full AI-powered lead qualification and routing system
Custom dashboard pulling data from all your tools into one view
Document processing pipeline (contracts, invoices, intake forms)
Multi-location sync — one change updates all locations automatically
API integration between tools that don't natively connect
Don't see yours on the list?
If your team does it manually and it happens more than once a week, we can almost certainly automate it — or build the system that replaces it. Book a free 30-minute call and we'll tell you exactly what's possible and what it costs.
Book a free consult →
Our process

Scoped, built, and still working in year three.

Every build follows the same six stages, whatever the lane. Automations typically go live in 14 days. Software and app builds run the same playbook on a longer clock — Discovery through launch is usually 6 to 16 weeks.

01
Discovery & Audit
30-min call. We map your manual steps and find the work with the clearest dollar ROI. Free, no obligation. Software and app projects then move into a paid Discovery Sprint.
02
Scope & Sign
Fixed-scope SOW with price, timeline, success metric, and an explicit "not included" list — or a block of hours if you'd rather buy capacity. Either way, priced before we start.
03
Build
We build from a proven component library, not from a blank page. Triggers, integrations, application code, and mobile builds all come out of the same disciplined stack.
04
Test on Real Data
We test on your actual messy data and edge cases — not our clean samples. This is where most agencies skip. We don't.
05
Handoff & Train
Simple dashboard plus a Loom walkthrough. You know exactly what it does, what it doesn't, and who to call. Managed expectations prevent churn.
06
Monitor & Report
Your Care Plan: we check it's running, catch breakage before you do, and send a one-page value report showing exactly what it saved you.
Pricing

You pick the shape. We quote it before we start.

Four ways to work with us, matched to what you're building. Fixed price where the scope is knowable, blocks of hours where it isn't, and a monthly plan so nothing you paid for quietly stops working a year from now.

Software & app projects start here
Discovery Sprint

One to two weeks. We map how your business actually runs, define every screen, and build a clickable prototype you can put in front of your team before a line of production code exists. You leave with a functional spec, an integration map, and a fixed-price build quote — including an explicit list of what's not included.

Fully credited toward your build. Decide not to proceed and the spec is still yours — take it anywhere.

$1,500 – $3,500
one-time · credited to build

Development Blocks

Buy capacity, not a project. Draw against it for enhancements, integrations, fixes, and the running list nobody's gotten to. Every hour logged in 15-minute increments and visible to you.

Starter
$2,600
20 hours · valid 90 days
Effective rate $130 / hr
Enhancements & change requests
Integration & troubleshooting work
Live hours ledger you can check anytime
No proposal cycle — start this week
Buy a block →
Retained
$11,000
100 hours · valid 12 months
Effective rate $110 / hr — our floor
Everything in Working
Named point of contact
Quarterly roadmap review
First call on emergency capacity
Let's talk →

Blocks cover automation, integration, enhancement, and support work. Brand-new applications start with a Discovery Sprint so you get a fixed price instead of an open meter.

Fixed-Scope Builds

For defined projects with a defined finish line. Quoted after Discovery, billed against milestones — never an open meter, never a surprise invoice.

Launchpad
$8,000 – $18,000
fixed · then $149 / mo Care Plan
One focused app, portal, or system
Single user role, up to 2 integrations
Mobile-responsive throughout
6–8 weeks from signed scope
30-day defect warranty
Start with Discovery →
Custom
$60,000+
quoted after Discovery · plan scoped
Multi-location or multi-system platforms
Custom APIs & legacy modernization
Phased delivery with defined gates
Named contact & written SLA
Quarterly roadmap reviews
Let's talk →

Care Plans

Software nobody maintains becomes software nobody trusts. Every build we deliver carries a monthly plan so it still works in year three.

Essential
$49 / mo

Single automations. Monitoring, breakage fixes, and updates when your connected tools change on you.

Standard
$149 / mo

Multi-step systems and Launchpad builds. Hosting managed, backups, security patches, plus 1 hour of changes monthly.

Priority
$399 / mo

Platform builds. Everything in Standard plus 3 hours of changes monthly, a named contact, and a written response SLA.

Enterprise
Scoped

Multi-location operations and mission-critical systems. Custom SLA, quarterly roadmap, dedicated capacity.

Third-party services — hosting, payments, SMS, app store fees — are billed to your own accounts at cost. You own every account and every line of custom code we write for you.

Why Dorcia

We build automation software because we run it ourselves.

⚙️
Productized delivery
Every build follows the same 6-stage playbook — trigger, application, or app. Consistent, documented, and never a custom art project.
🔒
Back-office first
We start with internal workflows — not customer-facing bots. If it breaks, no customer sees it. Lowest risk, clearest ROI.
📊
Monthly ROI report
Every month you get a one-page report: hours saved, errors avoided, and what your plan actually returned. The value never goes invisible.
🧪
Tested on your real data
We run every build against your actual messy inputs before go-live. No surprises on day one — or month six.
💬
Human-in-the-loop
AI handles speed and admin. Humans handle the relationship. We never trap your leads in a bot loop or auto-publish without your sign-off.
🏗️
Both sides of the house
Most shops can wire a workflow or write an application. We do both — so nobody talks you into an app when a trigger would have done it, or a trigger when you needed a real system.
Who we are

Founders who run a marketplace. Not a consultancy.

Dorcia Automations is the service arm of Lyndit, a peer-to-peer marketplace platform built in West Texas. We didn't start an automation agency to sell automations — we built these systems to run our own marketplace, then realized other businesses needed them too.

Every workflow we sell is one we've already pressure-tested on real volume, real data, and real edge cases. We know where it breaks and how to fix it before it does.

Service arm of Lyndit — a peer-to-peer marketplace platform
HD
Heston Doran
Co-Founder · Dorcia Automations & Lyndit
Operator and builder who knows what it takes to run marketplace infrastructure at scale. Heston leads product and delivery at Dorcia — and is usually the one stress-testing the automation at midnight before your go-live.
Heston
HG
Haley Garcia
Co-Founder · Dorcia Automations & Lyndit
Strategist and closer who brings the client relationship and the commercial lens. Haley runs GTM and makes sure every client knows exactly what their retainer is worth — every single month.
Haley
Common questions

Straight answers, before you call.

The questions West Texas business owners ask us most — answered the same way we'd answer them on the phone.

Do you work with oilfield service companies?

Yes — oilfield services, equipment rental, and trucking companies across Midland, Odessa and the wider Permian Basin are our core market. We build dispatch boards, digital job tickets, equipment and yard tracking, crew apps that work without signal, and owner dashboards that pull every location into one view. We know what a ticket book looks like and why your yard manager doesn't trust the spreadsheet.

How much does business automation cost?

Single automations start around $500, with a Care Plan from $49 a month to keep them running. Multi-step systems run higher. Custom software starts at $8,000 for a focused application and is quoted at a fixed price after a paid Discovery Sprint — $1,500 to $3,500, fully credited toward your build. If you'd rather buy capacity than a project, development blocks start at $2,600.

What's the difference between automation and custom software?

If the software you need already exists and just doesn't talk to your other tools, that's automation — we build the triggers between them. If the software you need doesn't exist at all, that's a custom build. Most companies start with automation and grow into custom software as they scale. We'll tell you plainly which one you actually need, including when the answer is "neither, not yet."

Can you build a mobile app for my crews in the field?

Yes. We build iOS and Android apps designed for field conditions — logging jobs, capturing photos and signatures, checking inventory from the truck. They work offline and sync automatically when signal returns, which matters when your crews are working leases with no bars. Apps are published under your own developer account, so you own the listing.

How long does a project take?

Automations typically go live within 14 days. Custom software and mobile app builds run 6 to 16 weeks from Discovery through launch, billed against milestones instead of an open-ended hourly meter. You'll know the timeline before you sign, and you'll know immediately if it moves.

Do I own the software you build?

Yes. You own the custom code we write for you and every account it runs on — hosting, database, payment processing, app store. We administer those accounts for you; we never hold them. If you ever want to take the whole thing somewhere else, you can, and we'll help you do it cleanly.

Do you only work with businesses in West Texas?

West Texas is home and where most of our clients are, but we work fully remotely and serve clients regionally and nationally. Being local to the Permian Basin means we understand how these businesses actually run — not just how software is supposed to work.

Book a free consult

30 minutes. No pitch deck.

We'll map what you're trying to build, tell you which lane it belongs in, roughly what it costs, and how long it takes. Free, no obligation, no pressure.

📍
Based in
West Texas — serving clients regionally & nationally
⏱️
Response time
We reply to every inquiry within 1 business day
📅
Call format
30-min Zoom or phone call with Heston or Haley
Our promise on this call
You'll leave with a clear picture of what to build and what it's worth — whether you hire us or not. We don't do discovery calls that are really just sales pitches.
Tell us what you're building
Takes 2 minutes. We'll confirm within 24 hours with calendar options.

No spam. No pitch decks. Just a straight 30-minute conversation with Heston or Haley about what you're trying to build.

You're on the calendar.

We received your request and will follow up within 1 business day with available times.

In the meantime, if you want to get ahead of the call, write down the three things your team does most repetitively — that's usually where we start.